We conducted our fifth annual State of the Supplemental Market Survey in January 2025. In total, 54 leading carriers provided sales and inforce data for 17 key supplemental products. Moreover, we conducted a variety of in-depth research projects throughout the year to deliver actionable insights into multiple products, including Accident, Critical Illness, Hospital Indemnity, Worksite Life, and Dental insurance. We synthesized the findings from each of these reports to create a comprehensive overview of the supplemental insurance market, helping industry professionals understand market shifts, growth opportunities, and how these products integrate into the broader insurance ecosystem. For more information or to purchase the full report, please contact David Bahlinger in our Tampa, FL office.

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